
Public services in the Northern European market are under-digitized and often inefficient. PubliX Group AB exists to change that. We believe the future of public services lies in agile, digital innovation — developed by people who care deeply about their area of expertise.
We unite entrepreneur-led companies with one shared ambition: to improve public services through digital innovation and efficiency. Rather than acting as a holding company, we function as an accelerator — helping our companies scale faster through shared resources, joint knowledge, and operational support.
How we work




“Partnering with PubliX Group AB gives us the strategic support we need to grow — while allowing us to focus on what matters most: empowering care providers and improving lives.”
Mattias Lind
Founder & CEO, Tidvis


PubliX Group today announces the appointment of Alexander Hübel as Chief Executive Officer. The group builds and develops vertical SaaS companies servingthe Nordic public sector and is backed by Aspira Partners.Hübel joins PubliX Group with experience spanning AI, strategy, operations, and M&A. Most recently, Hübel served as COO at DigitalTolk, where the focus included international expansion, acquisitions, and operational scaling. Earlier roles include senior positions at Turbotic, Ericsson, and Ernst & Young.PubliX Group was founded to acquire and develop software companies that provide mission-critical solutions to municipalities, regions, care providers, andother public-service organisations across the Nordics. The group currently includes Tidvis, digiPlant, Aspicore, Koivu Solutions, and Embrace Safety.
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Whether you’re building digital solutions for the public sector or just curious about how we work — we’d love to hear from you.