What's holding your company back from its next level?

The growth platform for SaaS founders in public services

We partner with founders who've built great software for the public sector — and help them break through the barriers that limit growth. Whether it's a local market, technical debt, lack of AI capability, or simply building alone — PubliX gives you the resources, the network, and the community to scale.

Discover your growth potential Confidential · No obligation · Founder to founder
Why founders choose PubliX
5 founder-led companies already in the group
Team meeting at a PubliX portfolio company
~100
Swedish municipalities as customers
10+
Finnish wellbeing services counties
5
Portfolio companies
SEK 90M+
Annual revenue
~60
Employees across the group
Struggling with long sales cycles?

Your customers are already our customers

When companies serving the same public-sector clients join the same group, something powerful happens: cross-selling becomes natural. Your scheduling platform is already deployed in the municipality that needs our grants management system.

Instead of competing for attention, our portfolio companies open doors for each other — shared customer relationships, joint marketing resources, and warm introductions that would take years to build alone.

Shared relationships

Your products reach new customers through existing, trusted relationships in the group.

Joint marketing

Pool resources for events, campaigns and content aimed at the same decision-makers.

Revenue uplift

Cross-selling across the portfolio drives organic top-line growth for every company.

Warm introductions

Skip the cold outreach — get introduced by a colleague the customer already trusts.

Losing tenders you should be winning?

We've run more public procurements than anyone

Public procurement is complex, bureaucratic and unforgiving. Miss a requirement, lose the deal. For a single company, each tender is a costly bet.

With multiple portfolio companies, PubliX runs more public tenders, across more municipalities, more often than any individual company could. That volume gives us a structural advantage — we know the process, we know the pitfalls, and we have dedicated resources to help you win.

Plus shared IT infrastructure, security auditing and compliance frameworks that meet the toughest public-sector standards.

  • Dedicated procurement specialists across the group
  • Shared compliance and IT security frameworks
  • Volume advantage: more tenders, more municipalities, more wins
  • Template library from hundreds of successful bids
  • Legal review and risk assessment for every submission
Worried about losing control of your company?

We don't change what works. We build on it.

When we acquire a company, we're not buying a product — we're investing in the people and organisation that built it.

Every company in our group keeps its own brand, its own office, and its own decision-making authority. You won't become a faceless product line inside a giant.

Instead, we invest in developing that existing value — through shared learning, cross-company competence building, and the kind of strategic support that helps founders focus on what they do best: building great products.

  • Your brand stays. Your identity is part of your value.
  • Your decision-making stays. The roadmap remains yours.
  • Your office stays. You operate from where you are.
  • Your culture stays. We add resources, not restrictions.

"We joined PubliX to grow faster — and the first thing they told us was 'keep doing what you're doing, we're here to help.'"

— Alexander Törnqvist, Co-Founder & CEO, digiPlant
Is AI making your product obsolete?

Embedded AI capability from day one

If you've built a successful SaaS company over the past 10 or 20 years, you already know: AI will fundamentally change the competitive landscape. New products, new pricing, new expectations.

PubliX gives you access to dedicated AI and technology expertise — not as a consultant engagement, but as an embedded capability. We help you modernise your tech stack, automate internal processes, build AI-powered features, and develop new go-to-market strategies.

The companies that adapt fastest will win. We want you on that journey with us.

AI product features

Integrate AI into your product to deliver more value and differentiate from competitors.

Sales automation

AI-driven lead generation, qualification and outreach to accelerate your pipeline.

Process modernisation

Automate internal workflows — support, onboarding, billing — to free up your team.

Data-driven strategy

Market intelligence, pricing optimisation and competitive analysis powered by AI.

Ready to grow beyond your home market?

Take your product beyond the Nordics

Your product works in your home market. It could work across Europe. But international expansion requires market knowledge, legal expertise, and localisation capabilities that are hard to build from scratch.

PubliX already has pan-Nordic presence and is currently expanding into Northern Europe, the British and the DACH region. We bring market intelligence, legal frameworks, language capabilities and marketing expertise that make it possible for our companies to launch in new markets.

The European public sector is a massive, under-digitised market. We help you get there.

  • Active operations in Sweden and Finland today
  • Market intelligence and regulatory mapping for European expansion
  • Legal expertise for new jurisdictions and public procurement
  • Localisation — language, marketing and cultural adaptation
  • International investor network through Aspira Partners
They made the move

Founder-led, mission-driven

Who we are

Operators, not financiers

PubliX is led by people who have built, scaled and operated software companies. When you talk to us, you talk to someone who has done the job you're doing.

Alexander Hübel

Alexander Hübel

Group CEO

LinkedIn
Marcus Åström

Marcus Åström

Head of M&A

LinkedIn
Erik Runsten

Erik Runsten

VP Finance & Operations

Patrick Zeits

Patrick Zeits

CTO

LinkedIn
Board of Directors
Patrik Sallner

Patrik Sallner

Chairman of the Board

LinkedIn
Viktor Wrede

Viktor Wrede

Board member, External

LinkedIn
Anders Barklöf

Anders Barklöf

Board member, Aspira Partners

Anton Holm

Anton Holm

Board member, Aspira Partners

Janne Salmi

Janne Salmi

Board member, Entrepreneur

Alexander Törnqvist

Alexander Törnqvist

Board member, Entrepreneur

Company leaders

The founders who run our portfolio companies.

AH

Adam Hjort

CEO, Tidvis

Alexander Törnqvist

Alexander Törnqvist

Co-Founder & CEO, digiPlant

Harri Tanner

Harri Tanner

Co-Founder & CEO, Aspicore

Janne Salmi

Janne Salmi

Co-Founder & CEO, Koivu Solutions

JR

Johan Rydberg

CEO, Embrace Safety

By application · Confidential

Discover your growth potential

We offer a select number of founders a confidential, in-depth growth assessment — a serious analysis of how your company could scale with the right resources. More markets, stronger products, AI capabilities, reduced technical debt. This isn't a generic report. It's a bespoke process, delivered personally by our CEO.

  1. 1

    You apply

    Tell us who you are and what your company does. We review every application personally.

  2. 2

    We confirm fit & sign NDA

    If there's a potential fit, we set up a confidential conversation and sign a mutual NDA to protect both sides.

  3. 3

    We map your growth potential

    New markets, product expansion, AI capabilities, technical debt reduction and competitive positioning — tailored to your company.

  4. 4

    We present it in person

    Your assessment is delivered in a private meeting, founder to founder. The insights are yours — no obligation, no pressure.

Start your growth assessment

We review every application personally. All information is treated as strictly confidential.

What do founders who joined say?

Don't take our word for it

Since joining PubliX, we've launched two entirely new AI-powered products and upskilled our whole development team. That kind of transformation simply wasn't possible on our own.

Alexander Törnqvist

Alexander Törnqvist

Co-Founder & CEO, digiPlant

As a family-founded company, ensuring a smooth generational shift was our priority. PubliX gave us a path that protected our team, our customers, and our legacy, while giving the next generation the resources to scale Aspicore further.

Harri Tanner

Harri Tanner

Founder, Aspicore

We always knew Sotender could work outside Finland, but we didn't have the network or the resources to make it happen. PubliX opened doors in Sweden within months — and now we're planning our next market.

Janne Salmi

Janne Salmi

Co-Founder & CEO, Koivu Solutions

Thinking about your next chapter?

Whether you're exploring your options, curious about where your company stands, or just want to talk to someone who understands your market — we'd welcome the conversation.

Discover your growth potential Every application is reviewed personally by our CEO
Or email Alexander directly