Are you a founder wondering what comes next?

Why founders choose PubliX

You've spent years building something meaningful. We think that deserves a permanent home — not a three-year flip.

Team collaboration at PubliX
~100
Swedish municipalities as customers
10+
Finnish wellbeing services counties
5
Portfolio companies
SEK 90M+
Annual revenue
~60
Employees across the group
Ready to scale but missing some pieces?

You built it. We help you grow it further.

You've built a great company. You know your market, your customers and your organisation — and we trust you to continue leading the company you founded. That doesn't change.

What changes is what's around you. The barriers that have held you back — a local market, technical debt, lack of AI capability, doing everything yourself — those start to disappear. PubliX gives you the resources, the network, and the community to take the next step.

We're not a fund with a countdown clock. We're a permanent owner — backed by Aspira Partners, who share our long-term conviction. Your next chapter starts here, and there's no artificial end date.

What does joining PubliX actually mean?

A permanent home, real AI, and shared customers

Permanent home

A permanent home

No forced exits, no artificial timelines. PubliX is a permanent owner — backed by Aspira Partners, who share our long-term conviction. Your company grows at its own pace.

AI capability

AI-powered growth

Every company gets a tailored AI roadmap within 90 days. From product features to process automation — we embed capabilities your company couldn't build alone.

Shared customers

Public sector DNA

We only work in one vertical. That means shared procurement expertise, shared customers, and colleagues who understand framework agreements, not just ARR.

Does it actually work?

Results, not promises

Aspicore
18%

ARR improvement — AI-powered grant matching drove measurable revenue growth within 6 months

Tidvis
SEK 1.5M

Annual savings — operational automation freed resources to reinvest directly into product

Koivu
<12 weeks

From initial requirement to signed public sector customer — fastest product launch in PubliX history

All OpCos
~30%

Developer capacity freed — AI-assisted tools deployed across every company

What do founders who joined say?

Don't take our word for it

Since joining PubliX, we've launched two entirely new AI-powered products and upskilled our whole development team. That kind of transformation simply wasn't possible on our own.

Alexander Törnqvist

Alexander Törnqvist

Co-Founder & CEO, digiPlant

As a family-founded company, ensuring a smooth generational shift was our priority. PubliX gave us a path that protected our team, our customers, and our legacy, while giving the next generation the resources to scale Aspicore further.

Harri Tanner

Juha & Harri Tanner

Founders, Aspicore

We always knew Sotender could work outside Finland, but we didn't have the network or the resources to make it happen. PubliX opened doors in Sweden within months — and now we're planning our next market.

Janne Salmi

Janne Salmi

Co-Founder & CEO, Koivu Solutions

What does the journey look like?

From first call to day one in 3–5 months

No surprises, no hidden agendas. Here’s exactly what happens, step by step.

First conversation

1. First conversation

~1 hour

A relaxed, confidential conversation between you and our leadership. No PowerPoints, no pressure. We want to understand your company, your journey and what you’re thinking about. You’ll get a clear sense of who we are and how we work.

Alexander Hübel
Alexander Hübel, CEO
Marcus Åström
Marcus Åström, Head of M&A
Getting to know each other

2. Getting to know each other

2–4 weeks

We sign a mutual NDA and start learning about your business in more depth — financials, customers, product, team. You learn more about us. This is a two-way evaluation, and we take it seriously.

Value creation plan

3. Value creation plan & indicative offer

~2 weeks

We present a tailored value creation plan — how your company could scale through new markets, shared customers, AI capabilities and reduced technical debt as part of PubliX. Alongside it, you receive an indicative offer with transparent valuation methodology. No complex structures.

Due diligence

4. Due diligence

4–8 weeks

A structured process where we verify the details together. We use experienced advisors and keep the process respectful of your time. Most founders say this is where they realised we were different — we treat DD as collaboration, not interrogation.

Welcome to PubliX

5. Welcome to PubliX

Day one

You join a group of founder-led companies building for the public good. Your team, your brand, your office — all stay. What changes: you get shared AI capabilities, AI automation of internal processes, cross-selling opportunities, and colleagues who understand your market.

Still have questions?

We believe in full transparency

Nothing. Your team stays. We don’t do layoffs, we don’t "streamline" headcount, and we don’t merge teams into some shared services centre. Your people are what make your company valuable — why would we change that?

No. Product decisions stay with you and your team. We’ll offer AI capabilities, engineering support, and strategic input — but the roadmap is yours. We’re operators, not product managers.

Typically 3–5 months from first conversation to close. We don’t rush, but we don’t drag things out either. The timeline depends largely on due diligence complexity and your own readiness.

Yes — and we strongly prefer it. Every company in our portfolio is run by its original founder or a hand-picked successor. We invest in founders, not despite them.

That’s fine too. We’ll work together on a transition plan that protects your team and your company’s culture. There’s no cliff edge — you choose the pace.

We use a transparent, market-based methodology that considers recurring revenue, growth trajectory, market position, customer quality and team strength. You’ll see the full model — no black boxes. We present our valuation in person so you can challenge every assumption.

Ready for a confidential conversation?

A growth assessment is a serious, personalised analysis — not a sales pitch. It's yours to keep, whether we work together or not.

Every application is reviewed personally by our CEO