PubliX Group appoints Alexander Hübel as CEO

PubliX Group today announces the appointment of Alexander Hübel as Chief Executive Officer. The group builds and develops vertical SaaS companies servingthe Nordic public sector and is backed by Aspira Partners.

Hübel joins PubliX Group with experience spanning AI, strategy, operations, and M&A. Most recently, Hübel served as COO at DigitalTolk, where the focus included international expansion, acquisitions, and operational scaling. Earlier roles include senior positions at Turbotic, Ericsson, and Ernst & Young.

PubliX Group was founded to acquire and develop software companies that provide mission-critical solutions to municipalities, regions, care providers, andother public-service organisations across the Nordics. The group currently includes Tidvis, digiPlant, Aspicore, Koivu Solutions, and Embrace Safety.

“The Nordic public sector remains significantly under-digitised, which creates both a clear societal need and a substantial market opportunity. PubliX Group has the right portfolio, the right ownership, and the right ambition to build something exceptional. My focus will be on accelerating growth, strengthening operational excellence, and making PubliX the most AI-savvy platform in our space."

Alexander Hübel, CEO, PubliX Group

“Alexander brings a rare combination of operational discipline, strategic clarity,and practical AI experience. That is exactly what we want at this stage of PubliXGroup’s journey. We are very pleased to welcome Alexander as CEO.

Patrik Sallner, Chairman of the Board, PubliX Group

PubliX Group is backed by Aspira Partners, with an initial capital base of morethan SEK 300 million and ambitions to continue building the group through further acquisitions and operational development.